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26-Jun-2020 19:22

Porter had served in the North Staffordshire Regiment in the First World War, earning his DSO with Bar before moving to Newcastle.

Porter had refined the recipe for Newcastle Brown Ale alongside chemist Archie Jones over a period of three years.

This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets.

The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales.

In 2007, a special edition was released to celebrate local rock band Maxïmo Park.

The label was designed by the band and the beer released to coincide with the band's concert at Newcastle Metro Radio Arena on 15 December.

Vaux of Sunderland, a rival brewer, quickly developed Double Maxim to compete.

While the name provides a lot of this, the sponsorship of Newcastle United, the depiction of the River Tyne in the blue star has helped ensure its association.In 2005 brewing moved from Newcastle to Dunston, Tyne and Wear, and in 2010 to Tadcaster.Newcastle Brown Ale is perceived in the UK as a working-man's beer, with a long association with heavy industry, the traditional economic staple of the North East of England.Also in 2007, a special 80th anniversary themed bottle was distributed.In 2013, Newcastle partnered with Taxi Magic to brew a Black Ale called Newcastle Cabbie as part of an Anti-Drunk Driving campaign.

While the name provides a lot of this, the sponsorship of Newcastle United, the depiction of the River Tyne in the blue star has helped ensure its association.

In 2005 brewing moved from Newcastle to Dunston, Tyne and Wear, and in 2010 to Tadcaster.

Newcastle Brown Ale is perceived in the UK as a working-man's beer, with a long association with heavy industry, the traditional economic staple of the North East of England.

Also in 2007, a special 80th anniversary themed bottle was distributed.

In 2013, Newcastle partnered with Taxi Magic to brew a Black Ale called Newcastle Cabbie as part of an Anti-Drunk Driving campaign.

By 1997, Scottish and Newcastle claimed that it was the most widely distributed alcoholic product in both pubs and off licences in the country.