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14-Jul-2020 14:13

Media projects can use social media to reach current and new audiences.They can also use it to collect and collate data, to crowdsource information and to develop platforms for discussions on certain topics.Mobile phones Mobile phones have been around for decades and new advancements in smartphones support a variety of additional services such as business, news, social and game applications and photography.Smartphones have revolutionized the way people interact with one another and have enabled people across the world to become connected; however, feature phones are still effective in reaching a wide audience.Ushahidi platform Ushahidi is open source software from Kenya that enables users to collect information and then visualize or map this information.It was developed as a way to map violence that occured after Kenya's election in 2007.

Ushahidi makes it easy for people to submit reports (for example, by using their mobile phones or online) while simultaneously creating a map of what is being reported.

They are a great way for media projects to have a broad reach, to advance advocacy and to distribute video or audio content.

Interviews, animations and films help engage people and share ideas.

They are a quick and cheap way to reach a wide range and remote group of people.

With over six billion people owning mobile phones, they are a key technology for reaching people, sharing information and ensuring that marginalized groups are part of information exchanges and discussions that affect them.

Ushahidi makes it easy for people to submit reports (for example, by using their mobile phones or online) while simultaneously creating a map of what is being reported.

They are a great way for media projects to have a broad reach, to advance advocacy and to distribute video or audio content.

Interviews, animations and films help engage people and share ideas.

They are a quick and cheap way to reach a wide range and remote group of people.

With over six billion people owning mobile phones, they are a key technology for reaching people, sharing information and ensuring that marginalized groups are part of information exchanges and discussions that affect them.

Social media can also be used as advocacy and lobbying tools to raise awareness amongst the general public of a specific issue.